In 2022, Triwin found WebEye in search of change as their products were experiencing sluggish growth in the United States. They established a partnership quickly, relying on our high-traffic domain pool to expand and integrate many new markets in North and South America, including Brazil into their business map. This led to the establishment of a growth collaboration matrix between the two companies, involving multiple products and countries.However, relying solely on high traffic was not enough to solve Triwin's fundamental problems. We discovered that in the IAA model, it is difficult to couple user advertising behavior with growth to solve monetization issues directly during the growth process. Additionally, due to the complexity of the advertising model and long user monetization cycle, Triwin struggled to accurately predict the long-term value of user monetization. Therefore, we took many measures.
TaurusX has brought us users of higher quality than expected and can accelerate our monetization efficiency. What's even more surprising is that TaurusX can quickly increase the DAU of our two products by 10 times. Thanks to all the operation experts at TaurusX.